YouTube was launched in 2005, and since then it has grown to a massive social media platform with 1.5 billion users worldwide. It is used by people of all ages, especially teenagers and young adults to either search for educative, enlightening, or entertaining content, or spread the message about their personal or business brands globally.
As a small business owner, you always have to come up with innovative ways to promote your product or services without spending a fortune. You may not have enough money to pay for expensive ads, so you have to use resources at your disposal, like YouTube services. It’s an effective marketing strategy.
So now, the question is, should you use YouTube for business? However, the real question should be, “why haven’t you started using YouTube for business, yet?”
Here are some things you’ll gain when you make the bold step. Ladies and gentlemen, shall we?
Top benefits of using YouTube for business
1. Tap into one of the largest traffic sources
There is no surprise that YouTube has massive traffic. What are you expecting from a social media platform with over 1.5 billion users?
It is the second-largest social media platform in the world following closely behind Facebook, the third most visited website in the world following closely behind Google and Facebook, and about 4 billion videos are viewed every day. It’s only fair that you take a chunk of this large “traffic” pie.
Still not convinced?
Research shows that about 1 billion people use YouTube globally every month, there are over 100 hours of video content being uploaded to YouTube every minute, and it’s one platform that reaches people between the ages of 16 – 35 the most, so if that’s your target audience, you’re in luck.
Do you still have doubts? I doubt.
2. Using YouTube for business increases your chances of being found on Google
Google owns YouTube, remember?
Google has a universal search mechanism that incorporates all forms of search results, from videos, news, images, local searches, to even books and encyclopedias. This helps people find the most useful information when they search for something.
If you’re a good observer, you may have noticed that Google incorporates several videos in its primary search listings that lead straight to YouTube. If you create a video via YouTube with the right keywords in the descriptions, tags, thumbnails, and titles, your video will not only rank on YouTube search listings but will also appear when someone searches for it on Google. If that isn’t amazing, then nothing else is.
3. Easy share
Videos about your brand on YouTube can be easily shared on social media platforms. Google greatly considers metrics when it comes to ranking pages. If your video is high-quality and it entices people to share, it gives Google the signal that it’s top-notch content, so the chances of ranking increases
4. Gives your audience more consumption options
It’s not enough to create only a website or blog for your business. If you post videos on YouTube and appear on several news platforms, your audience will have more content to consume.